中国企业的研发投入绝对值,如果放在全球范围看,也是不可忽视的存在。根据《2025 欧盟工业企业研发投入记分牌》(The 2025EU Industrial R&D InvestmentScoreboard),全球研发投入前2000 家企业(以2024 年数据为准),最低入围门槛是6336 万欧元(约合5.22 亿元人民币),共有526家中国企业入围。
Forever 21的路径则更激进。其在破产后被Authentic与SPARC收购,随后在中国通过本土合作方重启。Forever 21强化电商曝光、音乐节快闪与IP联名等动作,试图借助内容营销与下沉市场重新聚焦年轻客群。但与此同时,线上渠道同类价位带的白牌混杂、价格竞争激烈,也让品牌资产面临被稀释的风险。它证明了授权与电商可以快速“回归”,却也暴露品牌管理若失去清晰定位,很容易沦为效率型商品的风险。
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The blowback from Firefox's user base was intense enough that Mozilla later announced its intention to create an "AI off-switch" that would give users full control over whether to use AI features in the web browser or have them removed completely.