When reviewing tracking data, look for patterns rather than obsessing over individual fluctuations. Is your visibility generally improving, declining, or stable? Which topics show stronger AI citation rates? Where are competitors consistently appearing instead of you? What queries used to show your content but no longer do? These patterns inform where to focus future optimization efforts and what's working well versus what needs adjustment.
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My approach is very simple:
1. Why is email marketing important?Email is the marketing tool that helps you create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.